The Yumily Story
Some of the Best Ideas Start at the Dining Table.
“How do I make food they enjoy eating — while still feeling good about what I’m serving?”
The question that started Yumily
It Started With Two Picky Eaters
I wanted my children to eat better. But I soon realised that it wasn’t enough for food to be good for them — they also had to love eating it.
“Just one more bite.” “Try this.” “Maybe you’ll like it this time.”
And then came a simple realisation: maybe better food simply needed to taste better. That thought became the starting point for Yumily.
From kitchen to idea
It Started With Two Picky Eaters
The first step wasn’t launching a brand. It was experimenting. Recipes were tried, changed, tasted and tried again. The goal was simple: create food children would ask for — while parents could feel comfortable serving it.
That meant looking at everyday favourites differently.
- Can we make it genuinely delicious?
- Can we make more thoughtful ingredient choices?
- Can we keep it familiar?
- Can we make something the whole family wants to eat?
Slowly, an idea became a philosophy: don’t make better food taste like a compromise.
Why Yumily?
Yum + Family
The name brings together two things at the heart of the brand. Because food at home isn’t just about what’s on the ingredient list. It’s about what happens around the table.
- A child asking for another cookie.
- A little ketchup making a simple meal more exciting.
- A snack shared between siblings.
- The conversations that happen when everyone is eating together.
Yumily is about making those everyday moments a little more yummy.
And that’s where it comes in
"Yum That Cares"
We care about what goes into our food because we care about who eats it. But caring doesn’t mean making food serious, complicated or joyless. It means making thoughtful choices without forgetting the most important part — people have to love eating it.
A little more thought in what we make.
A lot more yum in every bite.
That’s our promise — Yum That Cares.
Method
How a Yumily Product Comes to Life
Start With Something People Love
We begin with familiar foods and everyday eating moments
Make It Delicious
The recipe has to make people want another bite
Make Thoughtful Choices
We look at the ingredients and how the product can be made with greater care.
Taste It Again & Again
Because one good tasting session is never enough. Only then it becomes Yumily.
Put It to the Family Test
Would we happily serve it at home? Would the family reach for it again? Only then does it become Yumily.
Y&Y Approved
If It Doesn't Pass the Family Taste Test, It Isn't Yumily.
Every Yumily product has to pass a very simple test:
Would our own family happily eat it again?
That’s the thinking behind Y&Y Approved.
It’s our little reminder that food isn’t created for an abstract consumer.
It’s created for
- Real dining tables.
- Real taste buds.
- Real children.
- And Real families.
Our First Chapter
Three Everyday Favourites
Ketchup
Yumily Tomato Ketchup
A delicious tomato ketchup with a vegetable-forward approach, created to bring more yum to everyday meals.
Cookies
Yumily Ragi Choco Chips Cookies
A chocolate-chip favourite made with ragi and whole grains for an everyday cookie moment.
Cookies
Yumily Elaichi Almond Cookies
A comforting cookie bringing together the familiar flavour of elaichi, almonds and ghee.
One Recipe, One Product,
One Family Moment at a Time.
We’ll keep tasting. We’ll keep experimenting. We’ll keep asking whether we’d happily serve it at our own table. Because that’s what Yum That Cares means to us.
Sochna Kya….. Yumily Hai.